Central Notes: James, Lawson, Pistons

The importance of LeBron James‘ sometimes cryptic tweets regarding his teammates has been a source of debate among the media and fans, but with James’ social media reach exceeding his on the court presence, they certainly warrant scrutiny, argues Dave McMenamin of ESPN.com. To support his assertion, the scribe notes that James has a combined social media following that tops 47 million, while last year’s NBA Finals drew approximately 20 million viewers per contest on average. James’ most recent Twitter controversy, albeit a minor one, was in response to his posts regarding heading down to Miami during an off day to work out with former teammate Dwyane Wade. “Can’t replace being around great friends that reciprocate the same energy back to you in all facets of life,” James tweeted, in what appeared to be an obvious reference to Wade and a slam of his Cleveland squad.

Cavs point guard Kyrie Irving downplayed the notion that LeBron was calling out his teammates and noted that he doesn’t pay much attention to other players on social media, McMenamin adds. “I don’t really check Twitter for people’s comments or what they’re saying or anything like that,” Irving told McMenamin. “I didn’t think it was directed toward me at all. I know everybody made a big deal about it and then I tweet and then all of the sudden it’s a subtle beef between me and Bron. No, I don’t think Bron tweets for me and I don’t think I tweet for LeBron.”

Here’s more from out of the Central Division:

  • Ty Lawson has only seen five minutes of action since signing with the Pacers thanks to a foot injury he suffered during his first contest in an Indiana uniform. The point guard says he isn’t being rushed back by the team, but admitted he feels significant internal pressure to contribute to his new squad, Nate Taylor of The Indianapolis Star relays. “I’m not feeling pressured by the team, but I’m putting pressure on myself,” Lawson said. “I’m eager to get out there and just play. You get a chance to play and the first five minutes I get hurt. I’m pushing myself to get back. I might have pushed it too much yesterday [in practice]. Maybe I should have waited until today to push it in the game and be sore tomorrow.
  • Pistons point guard Reggie Jackson, responding to a media inquiry, indicated that he wasn’t sure what the identity of his team was, which is troubling this far into the NBA campaign, David Mayo of MLive writes. Detroit has been a remarkably inconsistent squad this season, something not aided by the roster turnover and injuries the team has dealt with, Mayo notes. The scribe also notes that while the frontcourt pairing of Marcus Morris and Tobias Harris has been successful thus far, the two players’ skill sets are similar enough that it may cause problems down the line.
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