Southeast Rumors: Magic, Wizards, Sichting

Orlando is once again the center of the NBA universe as the Magic are reportedly working on yet another Dwight Howard trade. Sam Amick of provided an update earlier on the talks, and in his story he passed along a few comments from Magic CEO Alex Martins on how the team will proceed with Howard. 

"We have very specific goals as to what we would hope to achieve if we were to trade Dwight, OK?" Martins said. "We acknowledge and are realistic about the fact that you're never going to get equal value in return for Dwight Howard. But if we were to trade him, we have three primary goals that we're trying to achieve and in the end, any deal that's proposed to us I think we've been very clear about the fact about the goals of what we're trying to achieve."

Martins didn't specify what the three goals are, but said the team hasn't delineated from its plan, and added that the ability to acquire "the right combination of pieces" in return for Howard will determine whether they make a deal. We've got more on the Magic and the rest of the Southeast Division here:

  • The Wizards have hired Jerry Sichting as an assistant coach, the team reports on its website. Sichting has 24 years of NBA experience as a player, assistant coach, and front office executive, but spent last season coaching Martinsville High School, his alma mater, in Indiana.
  • Vincent Goodwill of the Detroit News tweets that Harold Ellis, director of pro personnel for the Pistons, is jumping to the Magic to work in a similar capacity. He follows Scott Perry, who left the Pistons in June to become Orlando's assistant GM.
  • Scott Howard-Cooper of doesn't think the latest Howard deal makes sense for the Magic (Twitter link). Andy Kamenetzky of also looks at what each side might get in the deal, and believes the Sixers are the only team that would benefit. The deal remains fluid, though, and some of the players currently said to be part of the deal may not be included.
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