Nets owner Joe Tsai, who was unanimously approved by the NBA Board of Governors to take over control of the team earlier this week, believes the franchise has done an excellent job creating a winning environment.
“They established the culture, developed talent others couldn’t see, and made Brooklyn the place where the best players want to play,” Tsai said (via Brian Lewis of the New York Post). “In a great position to compete. I am thrilled to be partners with winners!”
Tsai has David Levy, who formerly lead Turner Broadcasting, overseeing his sports portfolio.
“It all starts with putting a competitive product on the floor. That means we have to win games, both in the regular season and the playoffs,” Levy said. “That’ll help us attract more fans.
“We’re going to market our stars, our team, our culture. That’s opportunities for bigger sponsors, and the foundation [GM] Sean [Marks] and [head coach] Kenny [Atkinson] built is going to help me do that.”
Here’s more from Brooklyn:
- The Nets are looking at opportunities around esports (Brooklyn owns one of the 22 teams in the 2K League) and sports betting in order to capitalize on the increased interest in the team, Lewis relays in the same piece. Levy also tells Lewis that he intends to look into trying to re-negotiate the team’s TV deal.
- Steve Kyler believes the Nets will finish fourth in the Atlantic Division, as he writes in a collaborative piece with the staff at Basketball Insiders. Kyler doesn’t see Kyrie Irving’s transition to the lead role in Brooklyn going smoothly.
- In the same piece, Eric Pincus details how the Nets were creative with their financial moves this past offseason. Brooklyn negotiated a double sign-and-trade with Golden State for Kevin Durant rather than signing him outright, which allowed the team to maximize its cap space.