Celtics’ G League Affiliate Changing Name

The Maine Red Claws will be rebranded for the 2021/22 season. The Celtics announced today that their G League affiliate will no longer be called the Maine Red Claws and will instead be known as the Maine Celtics going forward.

The team previously known as the Red Claws has been affiliated with the Celtics since 2012. However, Boston and Maine only had a hybrid affiliation for several years before the Celtics purchased the G League team outright in 2019. Maine had been one of the last independently owned NBAGL franchises before becoming the 26th club to be owned by an NBA team.

“When we purchased the Maine franchise in 2019, we immediately made that organization a part of our family,” Celtics president Rich Gotham said in a statement today. “The decision to rename the team to ‘Maine Celtics’ is the next step in that evolution, and a nod to our diehard fan base, which extends throughout the great start of Maine.”

It has become increasingly common for an NBA franchise to rebrand its G League team by giving it the same nickname as its parent club. The Nets, Clippers, Knicks, Magic, Spurs, Raptors, Lakers, Suns, Kings, and Bulls all share their nicknames with their respective G League teams, while the Timberwolves’ NBAGL affiliate is known as the Wolves.

The Maine Celtics’ new logo can be seen right here.

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