Bronny James Commits To USC; NBA Could Be A Year Away

The first step in a story that could have major NBA implications next summer took place today as Bronny James revealed that he’ll play college basketball at USC. The 18-year-old star at Sierra Canyon School in Los Angeles made the announcement on his Instagram page.

Bronny’s father, LeBron James, stated at the 2022 All-Star Game that one of his remaining career goals is to play on the same NBA team with his son. They would become the first father-and-son duo to ever be in the NBA at the same time.

LeBron’s current contract with the Lakers includes a $50.652MM player option for the 2024/25 season, which he could decline to become a free agent. He has indicated a willingness to sign with whatever team selects Bronny in next year’s draft.

He talked about it again in a January interview with Dave McMenamin of ESPN (video link), saying, “I need to be on the floor with my boy. I gotta be on the floor with Bronny. I would love to do the whole Ken Griffey Sr. and Jr. thing.”

The younger James has been steadily moving up draft boards, ESPN’s Jonathan Givony reported in February. Givony has Bronny going 10th in his latest 2024 mock draft and calls him “arguably the best perimeter defender in his high school class.”

Bronny is a McDonald’s All-American and is considered one of the five best point guard prospects in high school, according to Jeff Borzello of ESPN. He selected the Trojans over Oregon and Ohio State, who were considered to be the other finalists in a mostly secretive recruiting process.

The potential pairing of LeBron and Bronny would be a huge money-maker for whoever can pull it off, Adam Zagoria states in a Forbes article. Pinnacle Advertising creative director Bob Dorfman told Zagoria that some teams could see a 50% rise in their valuation within a year if they were able to acquire both players.

“The franchise value of the team that lands them will skyrocket,” Dorfman added. “Their games will become must-see events that command huge ticket prices and prime-time viewing slots, and they could quickly turn into a playoff powerhouse.”

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