Latest On Plans For NBA Europe

Appearing at the Sports Business Journal Dealmakers conference, NBA deputy commissioner Mark Tatum spoke in more details about plans for the NBA’s European league, according to Mike Vorkunov of The Athletic and Tom Friend of Sports Business Journal.

Confirming previous comments from NBA Europe managing director George Aivazoglou, Tatum said the league expects to have permanent franchises based in France, Germany, Italy, Spain, Turkey and Greece. He also named some specific existing clubs that the NBA views as candidates to join the league, including Real Madrid, Barcelona, Bayern Munich, and LDLC ASVEL.

“There’s nothing definitive yet,” Tatum told Vorkunov. “We’re having conversations with lots of potential investors in the ecosystem. Those were examples of potential teams. As I said, I think the mix will be an example of existing teams in the current top-tier league, some soccer teams that don’t have a basketball club and some teams from whole cloth.”

Tatum described the NBA’s vision as “almost like the Champions League of basketball in Europe,” per Friend.

“So brands like Real and Barca and Man City and PSG and AC Milan playing basketball,” Tatum said. “That’s pretty compelling. Not only premium live sports content that’s relevant in Europe, but it’s relevant globally. It’s relevant in Asia, it’s relevant in the United States and North America because some of the brands that we’re talking to have tremendous global followings.”

Tatum believes that many top European teams will have their licenses with the EuroLeague expire after the 2025/26 season, opening the door for those clubs to join the NBA’s league.

“My understanding is that those licenses are up at the end of next year,” he said, per Vorkunov. “As you know, I think, because it’s been reported, several teams have not signed that license (extension). So the ones that have, again, I’m not going to speak to their ability to get out of that license, but I know that there are several teams that have not signed that license. And so, I think as I understand it, when those licenses are up, they’re free to go play in whatever league they want to play in.”

NBA owners still haven’t formally approved plans for the European league, but it sounds like that’s viewed as a formality at this point — Tatum suggested that bidding for NBA Europe teams is expected to begin in the first quarter of 2026, as long as the league can get “everything signed off on by our owners and by FIBA.”

Here’s more from Tatum on the NBA Europe plans:

• While there’s momentum toward launching the league in the fall of 2027, that first season would likely feature fewer teams and would function as a “play-in” year, according to Vorkunov, with the first year of the full league occurring in 2028/29. “If you’re in Lithuania, if you’re in Serbia, if you’re in Croatia, other clubs in those markets, we want every team to have an opportunity to play into that top tier league,” Tatum said of the play-in process, per Friend.
• The NBA is hopeful that the new league will help slow down the trend of top European prospects coming to the U.S. to play college basketball, Tatum said, since it will give them the opportunity to develop their games and make good money closer to home.
• Tatum added that the clear goal for NBA Europe is to be the second-best league in the world. “It will be the best basketball in Europe,” he said, per Friend. “… If the NBA is players one through 450, [NBA] Europe is 451 through 900.”
• The league envisions NBA teams and NBA Europe clubs playing one another in preseason exhibitions, with the opportunity for the top European clubs to get involved in the in-season NBA Cup down the road. “In the immediate short term, you could see a competition, think about it as a preseason cup, where NBA teams go over and play against European league teams,” Tatum said. “And you’d create a little tournament around that, where the Knicks and the Lakers and the Bulls go over and play PSG, Real, and Man City. So that we could do year one, and I think that would be an exciting proposition. You award a cup at the end of that. Medium term – and I mean, you know, five to 10 years down the road – you could see a situation where the winners of the top two finishers in the European league, for example, get entered into the NBA Cup tournament. So now all of a sudden, you are having AC Milan and Barcelona playing in the NBA Cup tournament.”
• In the longer term, the NBA’s European league could open the door for European expansion teams in the NBA itself, Tatum suggested: “You saw the article about the supersonic travel. At some point – and again, I’m talking long term down the road – you could see a scenario where the quality of the basketball continues to rise. Where you now have world-class infrastructure in these major world-class cities, and where supersonic travel becomes a reality, you could see a situation down the road where there’s a division of the NBA.”