Jeff Peterson Hopes To Make Hornets NBA’s “Premier Franchise”

New Hornets executive vice president of basketball operations Jeff Peterson is in the unusual position of taking over a front office in the midst of a regular season. In an interview with Roderick Boone of The Charlotte Observer following today’s introductory press conference, the former Nets executive talked about the advantages of getting a jump on the offseason.

“I think it’s an incredible blessing to have these extra, 20, 21 games, a few weeks left in the season to evaluate,” Peterson said. “And that’s players, roster, the staff — all of it. I’ll look at it as, yeah, maybe it’s a small sample size, but it’s better than nothing. So I’m excited to have this opportunity.”

Peterson is aiming high in his new position, Boone adds, stating several times at the press conference that he wants to turn the Hornets into the NBA’s “premier franchise.” That’s a lofty goal for an organization that hasn’t been to the playoffs since 2017, which is the longest postseason drought in the league. Peterson understands it will take time, but he hopes to make Charlotte a place where the NBA’s best players want to be.

“I think it’s probably a little cliché, but literally it’s one step at a time,” he said. “I’ve seen certain franchises, when you try to skip steps, ultimately you don’t lay that foundation and ultimately it ends up being a failure or a disaster. It doesn’t turn out the way you want it to be. So literally one step at a time.

“We’re going to try to show up every day, be a little bit better, get better in the areas that we need to get better — whether that’s on the court, off the court — being intentional with our details. (Be) process oriented. I can’t give a timeline on it, but hopefully in some years from now we’re in the playoffs and shaving success. But it’s sustainable success.”

Peterson addressed a few more topics in his conversation with Boone, including:

The future of LaMelo Ball, whose last two seasons have been derailed by injuries:

“I’m excited about LaMelo, man. The size, the shooting, the passing, his vision. The way he likes to get others involved. That’s what I like to see in point guards, to control the game. Again, it’s not about him. He also has room to improve, he’s still young. So, we’ve talked a lot about player development, being a staple of the organization and I think all those guys, they’re young and they’ve got a ton of upside.”

The prospects of re-signing Miles Bridges, who will be an unrestricted free agent this summer:

“First and foremost, the guy’s durable. He is so robust. He wants to play every game, which quite frankly, you don’t see that in this NBA anymore. So I’m excited about that, a guy that wants to compete night-in and night-out. But his game is impressive. He can shoot, he can guard multiple positions, he’s unselfish. So, I like Miles.”

Other potential changes in the Hornets’ front office:

“I’m going to evaluate the staff. I do think there’s some really, really talented people in that group. I met them now, but previously before getting here I hadn’t met all of them. So, I’m excited to get to know them. We’ll add to the group. For sure we’ll add to the group. But you’ll hear me say this a million times, ‘I can’t do this job all by myself.’ So, I need a staff that’s excited, that’s passionate, loyal, I can trust that wants to be here and help build.”