Chus Bueno, the EuroLeague CEO, is set to meet with NBA executive George Aivazoglou this week as they enter into conversation to determine if the two leagues will be able to collaborate on a joint venture in Europe, Mike Vorkunov writes for The Athletic.
Previous iterations of the NBA’s plans to expand into Europe had not included the EuroLeague, which had rejected the NBA’s previous partnership offers, but Vorkunov notes that those negotiations took place under former EuroLeague CEO Paulius Motiejunas. The change in leadership has put a possible partnership back on the table. Bueno, a former NBA executive, says that he’s open to the possibilities that the negotiations could allow for.
“We think that everything is on the table,” he said. “And I know what the NBA brings to the table, and I know that the NBA would like to operate (a league). And let’s have a discussion. If it makes sense for the teams, why not? You’re going to hear this from me. If it makes sense, why not? And this makes sense. Everything is on the table. But it has to make sense — business reasons, basketball reasons, and I think it’s (too early) to define because I want to hear from the NBA first. But we are open to any scenario.”
The NBA is seeking expansion fees between $500MM and $1 billion, as has previously been reported. While the NBA’s European league would almost certainly result in the creation of new clubs, the league is interested in bringing existing teams into the fold as well, Vorkunov writes. That means the 13 core EuroLeague teams have had to weigh whether to commit to their current league or explore jumping ship to NBA Europe.
“If they come, our recommendation to all the clubs is: sit down all together and have a conversation with the NBA and investors and everything that they have to the table,” Bueno said. “Sit down, trying to see how we can merge, partner, you name it, put the name and create the best basketball ecosystem and the best league possible. Because what I believe is that if we have two colleagues appearing on fragmentation, one team here, one thing there is not going to be good for anyone.”
Bueno says that his ideal outcome would be a merging of the NBA and EuroLeague into one larger enterprise, but he didn’t rule out the idea of the NBA outright buying the EuroLeague. NBA commissioner Adam Silver has previously expressed that the joining of the two leagues would be his preference as well.
“I think that I could be a little bit of glue, because I know both organizations,” Bueno told Vorkunov. “And I know there is trust among us. So, if I say something, I mean it. We will both negotiate, and we both are trying to do what’s the best deal for our partners. We have to win (for) everyone. If there is someone that is winning the negotiation, but isn’t balancing the execution, the execution is not going to work. … I think that both organizations can help each other a lot.”
The NBA is trying to bully them into a partnership. They know starting a new league would be expensive and the “partnership” would give the NBA a way to add some teams into the Euro league.
What partnership? The big wigs are committed elsewhere.
They need to slow up. The current state of the NBA is not professional right now. There is a lack of talent that makes the regular season like a unfiltered fish tank. This day makes you lose interest.
The current talent level in the NBA is eye-popping good. There are enough superb players to have two 20 team leagues on a similar level to Premier and Championship soccer in Europe. Guys on two way contracts, when given the chance to play are often impressively talented.
I have always said doing it with the Euro league. Was the best way and right way to go. They are already established there as a basketball hub and business. This way all it needs is reorganization and investment to upgrade. It will take decades for this L to compete with NBA. But it’s the right way to integrate Europe into NBA. And can do business exchanging players. And one day it could be as strong as NBA.