The NBA continues to explore creating a new European league, including leadership meetings with potential teams, stakeholders and investors over the past week.
According to Joe Vardon of The Athletic, commissioner Adam Silver, deputy commissioner Mark Tatum and the NBA’s European and Middle East director George Aivazoglou met with Real Madrid on Thursday in Paris about the possibility of the Spanish powerhouse joining the proposed league.
As Vardon writes, Real Madrid currently has a guaranteed spot in the EuroLeague, but its license expires in 2026. Sources tell Vardon that if Real Madrid decides to join the NBA’s new venture, other EuroLeague teams are considered likely to follow.
Real Madrid is the most decorated EuroLeague team in history. Dating back to when the competition was known as the FIBA European Champions Cup, the Spanish club has racked up 11 championships and made the finals a total of 21 times — both league records.
In addition to Real Madrid, Barcelona (Spain), ASVEL Basket (France) and reigning champion Fenerbahce (Turkey) are viewed as EuroLeague teams that might defect to the NBA’s new league, Vardon reports.
Silver and other top NBA executives have met with Alba Berlin as well, Vardon adds. The German club previously competed in the EuroLeague but will be in the Basketball Champions League for 2025/26.
Sources tell Tom Friend of Sports Business Journal that the NBA is “all-in” on the new European league in part because it thinks “EuroLeague franchises are not being run as high-end businesses and have untapped commercial upside” (hat tip to Kurt Helin of NBC Sports).
According to Friend, the NBA is seeking between $500MM and $1B in licensing fees from prospective teams. While some sources have expressed skepticism that the NBA will be able to extract that high a fee, others are more bullish on the league’s chances.
“Look, the FC Barcelonas and the PSGs and the Manchester Citys, they can do [between $500M and $1B],” one source briefed on the NBA’s plan told Friend.