More than three months after Scott Soshnick of Bloomberg reported that the Cavaliers would wear the Goodyear logo on its uniforms as part of the NBA’s jersey sponsorship pilot program, the team officially confirmed its partnership with Goodyear today. And, as Joe Vardon of Cleveland.com writes, the Cavs will receive more than $10MM per year as part of the arrangement.
Cleveland is the sixth team to confirm a deal with an advertiser to place ads on uniforms, joining the Sixers, Celtics, Jazz, Kings, and Nets. More teams will be added to that list in the near future, as the NBA’s three-year pilot program to sell a small patch of real estate on teams’ jerseys will officially begin during the 2017/18 season, when clubs start wearing Nike uniforms.
As more teams make announcements, we’ll use this space to track their agreements with sponsors. Here are the details on the deals finalized so far, with links to stories on those agreements: