Thunder Become Final Team To Secure Jersey Sponsor

All 30 NBA teams have now reached agreements to feature a sponsored advertisement patch on their uniforms, with the Thunder announcing today in a press release that they’ll wear jersey ads for Love’s Travel Stops & Country Stores. Oklahoma City had been the only club without a jersey sponsorship deal in place.

[RELATED: Full list of NBA jersey sponsors]

According to ESPN’s Zach Lowe, the deal between the Thunder and Love’s – an Oklahoma-based retail chain – is for four years and will rank among the top 10 jersey sponsorship deals in terms of annual average value. The club will wear the patch for the first time this Saturday night at home vs. Golden State.

A report last month indicated that the uniform advertisements have been a major success for the NBA, generating more than $150MM in new annual revenue. The lower-end sponsorship deals are reportedly worth approximately $5MM per year, while the most lucrative one – the Warriors‘ deal with Rakuten – is said to be worth $20MM annually.

As Lowe writes, many of the jersey sponsorship agreements around the NBA were three-year deals that were finalized in 2017, meaning they’re due to expire in 2020. League observers are curious to see if the market for those patches will have improved when they’re up for renegotiation, according to Lowe.

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