Lakers Notes: Jersey Patch, Offseason, Expectations

The Lakers have a new jersey sponsor, announcing in a press release that they’ve partnered with Bibigo, a brand by the top food company in Korea. The Lakers’ uniforms, which previously featured an advertisement patch by the company Wish, will have a Bibigo patch going forward.

The new agreement will be a more lucrative one for the Lakers, who were taking in a reported $12-14MM per year as a result of their jersey ad deal with Wish. According to Bill Shaikin of The Los Angeles Times, the organization’s deal with Bibigo is worth in excess of $100MM over five years.

Here’s more on the Lakers:

  • The Lakers overhauled their roster more than virtually any other NBA team this offseason, bringing back just three players from last year’s roster (LeBron James, Anthony Davis, and Talen Horton-Tucker). However, Zach Harper of The Athletic liked what the team did, assigning Los Angeles a grade of B-plus for its offseason moves.
  • In Harper’s view, the Lakers got better from a talent standpoint, even if there are still questions about how the pieces will fit together. While the team sacrificed some depth this summer, the addition of another star player (Russell Westbrook) creates some injury insurance, since the club will still have two stars on the court if one of James, Davis, or Westbrook gets injured.
  • Frank Urbina of HoopsHype, who recaps the Lakers’ offseason transactions and previews the team’s strengths and weaknesses for the season ahead, projects L.A. to be the No. 1 seed in the Western Conference in 2021/22.
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