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Hornets To Change Nickname To Pelicans

5:33pm: NBA Vice President Mike Bass says that the league is continuing to work with the Bobcats to determine whether a name change would make sense for the franchise long-term, tweets Rick Bonnell of the Charlotte Observer. 

THURSDAY, 2:34pm: Owner Tom Benson made it official today, announcing that the Hornets will become the Pelicans for the 2013/14 season, and unveiling the team's new colors and logo.

WEDNESDAY, 10:49am: The Hornets have scheduled a press conference for 3:00pm tomorrow to make a "special announcement," according to a team release. Marc J. Spears of Yahoo! Sports (via Twitter) reports that the team press conference was lined up to announce that the team is changing its nickname to the Pelicans. The club will also unveil a new logo, which figures to feature the club's new colors: blue, gold, and red (Twitter link via Spears).

Spears reported back in December that the Hornets were expected to change their nickname to the Pelicans for the 2013/14 season. The new ownership group, led by Tom Benson, is responsible for the decision to change the Hornets moniker, which came to New Orleans from Charlotte.

The pelican is Louisana's state bird, making it a more suitable symbol for a New Orleans franchise, as it has been in the past — the New Orleans Pelicans were a minor league baseball team that existed at various points in the 19th and 20th centuries.

When the Hornets officially become the Pelicans, the Charlotte Bobcats will have the opportunity to reclaim the Hornets nickname. According to Rick Bonnell of the Charlotte Observer (via Twitter), the Bobcats will conduct deliberate market research before deciding whether or not to make a change.

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7 thoughts on “Hornets To Change Nickname To Pelicans

  1. Rhymes with Cryin' Bud

    I understand the need for “deliberate market research,” I really do. But how much research do they possibly have to do? People STILL buy Charlotte Hornets gear and they haven’t existed for 10 years!

  2. Lauren Gard

    Waiting impatiently to see the new logo? Head to link to… to check out some of the top designs in 99designs’ contest, and let me know what you think!

  3. Sky14

    The New Orleans Pelicans now have the dumbest name in professional sports.

  4. Bobby Sweet

    I actually like the logo. I just wish they had gone with purple, green, and gold.

    • Sky14

      I like the logo as well but the name Pelicans? New Orleans is such a unique area and they choose a name that sounds like it belongs in the ABA.

      • Norways Bravest Son

        The ABA was epic fun

      • Bobby Sweet

        The name is essentially a part of an environmental fundraiser of sorts. They’re trying to rebuild the Gulf Coast and save the natural environment of pelicans.

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