For the past eight years, all of the revenue generated by this website came from banner ads. Though ad rates had been dropping prior to 2020, we’ve also seen an increase in traffic to make up for it. Free websites supported only by advertising seemed to be a thing of the past, but the model was working well enough for us.
Then COVID-19 hit, reducing Hoops Rumors’ year-over-year traffic by 70% since mid-March. On top of that, ad rates decreased similarly. In April, I wrote a post explaining our situation. I was heartened by the response in the comments. Many longtime readers urged me to create a way to support the websites directly.
Given the devastation of COVID-19, the status of a basketball website is not high on anyone’s priority list. We’ll continue covering NBA trade, free agency, and draft news with the same devotion we’ve had over the past eight years. The free, ad-supported Hoops Rumors remains unchanged. But for those regular readers who have the means and desire to support Hoops Rumors directly, we’ve created Trade Rumors Front Office.
For $29.99 per year, Trade Rumors Front Office provides the following benefits:
- Ad-free, faster viewing experience on Hoops Rumors, MLB Trade Rumors, Pro Football Rumors, Pro Hockey Rumors, and in the Trade Rumors iOS/Android app. Please note that we may need about a week to perfect the removal of ads from the app. The ad removal will work instantly after sign-up on the four websites.
- Exclusive member-only online chats with Hoops head writer Luke Adams.
- An exclusive Trade Rumors Front Office badge will be displayed when you comment on Hoops Rumors.
- Most importantly, you’ll be supporting Hoops Rumors directly and helping to ensure our longevity and growth.