NBADL To Become NBA Gatorade League In 2017/18

The NBA Development League will be re-branded next season, becoming known as the NBA Gatorade League, or the G-League. The news, which was first reported by E.J. Schultz of Adage.com and confirmed by Adam Johnson of D-League Digest, was announced today by the D-League.

The league’s new logo, which includes the Gatorade symbol, will be featured on all game balls, team jerseys, on-court signage, and digital assets, the league announced in today’s press release.

The deal with Gatorade will make the future NBAGL the first U.S.-based sports league to name an entitlement partner, according to Scott Soshnick of Bloomberg (via Twitter). NBA call-ups from the D-League had previously been known as “Gatorade Call-Ups,” and the two sides have had a working relationship long before today’s agreement. As NBA deputy commissioner Mark Tatum explains to Sam Amick of USA Today, the league is excited about the opportunities the new deal will provide.

“What we started talking about was a true partnership and how we could leverage Gatorade’s sports science expertise to be able to enhance the performance — the on-court performance — of our athletes in the Development League,” Tatum said. “That’s how we started having these conversations, and then it emerged into entitlement discussions because it was so linked in terms of the efficacy that they could provide to our players, the ability to enhance their performance, and recovery. It made so much sense to us to … align even more closely the two different brands together.”

The D-League, which is what we’ll continue to call it until the 2017/18 league year gets underway, continues to grow each year as it gets closer to becoming a true minor league for NBA organizations. In 2017/18, the league is expected to feature 25 teams, with only five NBA clubs – the Clippers, Nuggets, Wizards, Trail Blazers, and Pelicans – lacking affiliates. Of those 25 teams, 20 are fully owned and operated by NBA franchises.

Meanwhile, the new Collective Bargaining Agreement will allow for NBA teams to carry a pair of extra players on “two-way contracts,” which will pay players at a different rate depending on which league they’re playing in at the time.

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7 thoughts on “NBADL To Become NBA Gatorade League In 2017/18

  1. Formerlyz

    Heard this on the radio. Thought it was a joke, but regardless, if it leads to additional opportunities, that’s all that matters, and the D-league, as I will continue to call it, has been growing exponentially in the last 3 years. It won’t be long, probably within the next 5-7 years, before they have 30 teams. Then perhaps in 2 CBAS from now, it will have grown enough to become a true minor league system, although certain teams have already used it somewhat like that…like the Heat

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  2. Steve in Chicago

    And the phrase “he’s going to get some Gatorade” will have a new, less positive meaning. Wonder if the sponsor thought about getting sent down when they proposed this.

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  3. smittybanton

    Boooo. I’m okay with everything except renaming the entire league. WTF? Name will get changed next contract. Or whenever find where Gatorade buried the bodies. Not a big deal. But damn. Save something for later.

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  4. BayAreaSportsFan

    So they crazy underpaid player are all getting a salary bump due to the extra money right?

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  5. MatthewBaltimore23

    G league? Really? I’m sticking with D league.

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