Media Rights Rumors | Hoops Rumors

And-Ones: Media Rights, Awards, Hall Of Fame, Lithuania, More

April 30th, 2024 at 3:52pm CST by Luke Adams

The NBC is making a strong play for the right to broadcast NBA games beginning in 2025/26, according to Joe Flint, Amol Sharma, and Isabella Simonetti of The Wall Street Journal (subscription required). People familiar with the situation tell the WSJ trio that Comcast’s NBCUniversal is prepared to pay $2.5 billion per year for a package of NBA games.

As we wrote last week, Amazon Prime Video is in strong position to become a broadcast partner for the NBA, with ESPN/ABC (Disney) also making good progress in talks.

After operating with just two partners (ESPN/ABC and TNT) in its current media rights deal, the NBA is looking to expand to at least three partners this time around. If Amazon and NBC were to join the mix with Disney, it could leave TNT (Warner Bros. Discovery) on the outside looking in, though the league reportedly hasn’t ruled out making four separate deals.

As Flint, Sharma, and Simonetti detail, TNT Sports paid about $1.2 billion per year for its NBA rights the previous media rights agreement, which will expire after the 2024/25 season. TNT remains involved in negotiations with the league and will have the right to match NBC’s offer, but would be looking at a substantial increase in cost.

If Comcast is able to reach a deal with the NBA, their package would include both regular season and playoff games on NBC and their streaming service Peacock, according to the WSJ report.

Here are a few more odds and ends from around the basketball world:

After revealing its Executive of the Year winner on Tuesday, the NBA has two more minor award announcements on tap this week, per the league (Twitter link) — Teammate of the Year will be announced on Wednesday, with the Hustle Award to follow on Thursday.
The Naismith Basketball Hall of Fame recently announced that its enshrinement ceremony for 2024 has been postponed from August to October, primarily for Olympic-related logistical reasons. Vince Carter and Chauncey Billups are among the headliners of the ’24 class, which was revealed earlier this month.
Eight years after being told by a Pistons doctor that he wouldn’t be able to play basketball again due to a back injury, Lithuanian big man Donatas Motiejunas remains active in the EuroLeague and has played in 123 consecutive games. In a conversation with Donatas Urbonas of BasketNews.com (subscription required), Motiejunas discussed how that incident – which resulted in a voided deadline-day trade – changed the trajectory of his professional career.
Speaking of Lithuanian big men, Kings center Domantas Sabonis and Pelicans center Jonas Valanciunas are both expected to suit up for Lithuania’s national team in their Olympic qualifying tournament in Puerto Rico this summer, according to head coach Kazys Maksvytis. Eurohoops has the story, via a report from Lithuanian outlet 15min.lt.
With LeBron James, Kevin Durant, and Stephen Curry combining for a single playoff win, this spring feels like a passing-of-the-torch moment for the NBA, according to John Hollinger of The Athletic.

Amazon Prime Video Poised To Reach Deal For NBA Rights

April 26th, 2024 at 3:58pm CST by Luke Adams

The NBA has the framework of an agreement in place with Amazon Prime Video that will make the streaming giant one of the league’s primary homes beginning in 2025/26, reports Andrew Marchand of The Athletic.

According to Marchand, Prime Video is on track to secure the rights to “significant” regular season and postseason games, including possibly some conference finals. The expectation is that Amazon’s deal with the NBA will cover at least 10 years.

ESPN/ABC (Disney) also appears set to return as an NBA rights holder, according to Marchand, who says the NBA Finals are expected to remain on ABC through the next TV deal. Like Amazon’s deal, a new agreement between ESPN/ABC and the league will likely run for at least a decade beginning in ’25/26, Marchand adds.

As has been previously reported, after years of having deals in place with two major rights holders (ESPN/ABC and TNT Sports), the league is looking to expand to accommodate at least three media rights holders in these negotiations. So the fact that TNT Sports (Warner Bros. Discovery) doesn’t yet have a deal lined up doesn’t mean that the network won’t continue to broadcast the NBA beyond the 2024/25 season.

However, unless the NBA reaches deals with four separate partners – which is a possibility – TNT Sports may end up going head-to-head with NBC (and its streaming service Peacock) for the final package of games, per Marchand. Warner Bros. Discovery would have the right of first refusal, Marchand notes, but NBC could try to structure a deal in a way that would make its offer difficult to match.

As existing rights holders, Disney and Warner Bros. Discovery had an exclusive negotiating window with the NBA this spring, but that window closed on Monday night, opening the door for the league to talk to Amazon, NBC, and other potential partners.

Although Amazon and ESPN/ABC have serious momentum toward deals with the NBA, there are still some details to work out, according to Marchand, who points out that the existing TV packages will have to be reduced slightly to make room for the incoming third partner. For example, in one scenario that has been discussed, ESPN’s per-season inventory would be cut back from about 100 games to 80ish, executives briefed on the talks tell The Athletic.

The NBA’s current nine-year, $24 billion media rights deal runs through the 2024/25 season, so there’s no urgency to complete the new agreement in the immediate future, but it sounds like it will likely be done sooner rather than later. Previous reports suggested the league would likely have a new media rights deal in place by this summer.

Latest On NBA’s Media Rights Negotiations

April 22nd, 2024 at 11:29am CST by Luke Adams

With the exclusive negotiating window for the NBA, ESPN, and TNT Sports set to close at the end of the day on Monday, Andrew Marchand of The Athletic checks in on where things stand for the league and its next media rights deal, with the current agreement set to expire at the end of the 2024/25 season.

As Marchand details, ESPN/ABC and TNT remain “intensely” interested in retaining their NBA rights and may well do so, but the league anticipates reaching deals on at least three separate TV packages – and possibly four – so at least one new partner is expected to enter the mix.

While the league will almost certainly talk to major streamers like Netflix, Apple, and Google/YouTube, the perceived favorite among those streamers is Amazon Prime Video, according to Marchand, who observes that Amazon has had success with an NFL Thursday Night Football package. Amazon is only interested in an NBA deal if it can secure a regular season and postseason package of “high-level” games, sources tell Marchand.

NBC, which was a key NBA partner during the era in which Michael Jordan‘s Bulls won six championships, remains interested in reuniting with the league, Marchand writes. NBC Universal chairman Mark Lazarus was with TNT when it brought the NBA to its network and has close ties with top league officials, per Marchand, who adds that NBC could incorporate its own streaming service (Peacock) into a potential agreement.

Back in 2014, the NBA struck a nine-year, $24 billion agreement with ESPN/ABC and TNT Sports well before their exclusive negotiating window closed, but the negotiations this time around are more complex, given the changing media landscape and the league’s desire to make streaming its principal distribution method, Marchand writes.

Here’s more from The Athletic’s report:

The NBA is seeking contracts of at least 10 years in its next media deal, according to Marchand.
The league is expected to look into the idea of partnering with a company like ESPN, Amazon, Apple, or Google/YouTube (or possibly more than one of them) to offer local games direct to viewers, Marchand says. The model the NBA is considering wouldn’t give those outlets exclusive local rights, but would be intended to give as many fans as possible access to games locally as cable diminishes.
Currently, ABC airs the NBA Finals, while ESPN and TNT show the conference finals. Those companies want to retain those high-end playoff series, but the idea of a streamer like Amazon getting the rights to conference finals or even NBA Finals games at some point in the next decade is a real possibility, says Marchand.
Given the increasing popularity of women’s college basketball stars, led by Caitlin Clark, there’s optimism about the WNBA receiving a significant bump in viewership in the coming years. WNBA media rights will be part of these negotiations, and – as Marchand puts it – the women’s league has “more currency in these negotiations than the last ones by a wide margin.”

And-Ones: NBA Media Rights, T. Moore, Splitter, I. Austin

April 19th, 2024 at 9:08pm CST by Luke Adams

The NBA’s exclusive media rights negotiating window with Disney (ESPN/ABC) and Warner Bros. Discovery (TNT) is expected to expire on Monday without a new deal in place, reports Alex Sherman of CNBC Sports.

After Monday, the league will be able to continue to negotiate with Disney and Warner Bros. Discovery while also having conversations with other potential media rights partners, including streamers like Apple, Netflix, and Amazon. A league spokesperson told CNBC that talks with Disney and Warner Bros. Discovery have been “productive” and are ongoing.

As both Sherman and Mike Vorkunov of The Athletic explain, the NBA’s next media rights deal will likely be more complex and wide-ranging than the current agreement, with the league expected to put together a package that includes three or four partners rather than just two. That current deal with ESPN/ABC and TNT will expire after the 2024/25 season.

Here are more odds and ends from around the basketball world:

Shooting guard Taze Moore – who signed a pair of 10-day contracts with the Trail Blazers this season, including one on the final day of the season – has joined the Vancouver Bandits in the Canadian Elite Basketball League, per a press release (hat tip to Sean Highkin on Twitter). A former Houston Cougar, Moore didn’t see much action in his first 10 days with Portland, but played 30 minutes in last Sunday’s blowout loss, compiling 12 points, eight rebounds, and four assists.
Tiago Splitter, an assistant coach on Ime Udoka‘s Rockets staff, will join the Brazilian national team’s staff as an assistant this summer, according to an announcement from the program (hat tip to Eurohoops). Brazil hasn’t secured a spot in the Olympics but will be looking to claim one of the four remaining openings by winning a six-team qualifying tournament in Latvia.
Isaiah Austin, the former Baylor standout whose plans of playing in the NBA were derailed when he was diagnosed with Marfan syndrome, has been hired an assistant coach by Florida Atlantic, reports Tim Reynolds of The Associated Press. As Reynolds details, Austin has spent the last several years working for the NBA and playing in the BIG3.

And-Ones: NBA Media Rights, Bell, 2024 Draft, Sheppard

March 12th, 2024 at 9:39am CST by Luke Adams

The exclusive media rights negotiating window between the NBA and current partners Disney and Turner is open until April 22, and sources recently told Tom Friend of Sports Business Journal they believe the parties entered those negotiations roughly three-quarters of the way toward an agreement based on their preliminary talks in recent months.

According to Friend, those sources also expect the in-season tournament – now known as the Emirates NBA Cup – to be part of the Disney and Turner packages rather than going to a streaming service such as Apple or Netflix.

Once the current exclusive negotiating window closes on April 22, Amazon and Apple are expected to talk to the NBA, with Amazon considered the favorite for the league’s national streaming rights and Apple viewed as likelier to pursue a smaller “singular” event, such as perhaps the play-in tournament, says Friend. The SBJ report also suggests that NBC is a candidate to regain some broadcast rights.

NBA team executives think the overall media rights deal will end up being worth about $60-72 billion, with negotiations potentially concluding in June or July, Friend reports. The league’s previous media rights deal was worth $24 billion over nine years.

Former NBA big man Jordan Bell is leaving the Indiana Mad Ants – the Pacers‘ G League affiliate – with a few weeks remaining in the NBAGL season. According to Scott Agness of Fieldhouse Files, Bell agreed to a buyout with the Mad Ants and is pursuing an international opportunity. Bell’s destination isn’t yet known, but Agness believes he’s likely headed back to the Chinese Basketball Association, where he played in 2022/23.
In an Insider-only story for ESPN.com, Jonathan Givony and Jeremy Woo preview this week’s NCAA conference tournaments, posing 15 burning questions to be answered, including what version of UConn’s Stephon Castle will show up in the Big East tournament and whether Isaiah Collier‘s stock, which has bounced back since he returned from a hand injury in February, will continue to rise in the Pac-12 tourney.
Kentucky freshman Reed Sheppard ranks second overall on the newest 2024 big board from Kevin O’Connor of The Ringer and is the No. 1 pick in O’Connor’s mock draft (to San Antonio).
Law Murray of The Athletic takes a look at how all 30 NBA teams have adjusted their rotations and depth charts since the start of the season.

Stein’s Latest: Lakers, Murray, TV Deal, Tillman, J. Allen

January 28th, 2024 at 4:00pm CST by Luke Adams

There has been “little to no” dialogue in recent days between the Lakers and Hawks about a potential Dejounte Murray trade, league sources tell veteran NBA reporter Marc Stein (Substack link). The clubs reportedly previously discussed the possibility of a deal that would include D’Angelo Russell, the Lakers’ 2029 first-round pick, a pick swap, and possibly rookie Jalen Hood-Schifino.

As Stein notes, there’s still more than enough time before the February 8 trade deadline for the two teams to reengage, but he spoke to one source briefed on the talks who believes it’s “unrealistic” that Murray ends up with the Lakers.

One factor for the disconnect between the two clubs, Stein explains, is a gap in how they value Russell. The veteran point guard has been playing some of the best basketball of his career as of late, averaging 27.5 points and 6.4 assists per game since being reinserted into the Lakers’ starting lineup on January 13.

However, the Hawks appear to have no real interest in acquiring D-Lo and would want to flip him to a third team in a potential Murray trade. With Russell performing so well recently, the Lakers’ pursuit of Murray seems to have been “dialed back,” Stein writes.

Here’s more from Stein’s latest Substack article:

Some industry insiders think the NBA’s next media rights deal will be a shorter-term agreement than the league’s current nine-year pact, which is expiring in 2025. As Stein points out, a five-year media rights deal could put commissioner Adam Silver in position to lead negotiations on the next contract after that, before his new extension expires.
Grizzlies big man Xavier Tillman is a player to watch as a possible trade candidate in the next week-and-a-half, according to Stein. Tillman is the only one of 15 Grizzlies on standard deals who doesn’t have a contract for next season — 13 have guaranteed salaries, while Memphis holds a team option on Luke Kennard.
Stein also passes along some reporting from his podcast co-host Chris Haynes, who stated on his latest Bleacher Report live stream that the Cavaliers have zero interest in fielding inquiries on Jarrett Allen at this season’s trade deadline.

And-Ones: NBA Media Rights, McLemore, Experiments, Jokic

December 13th, 2023 at 3:00pm CST by Luke Adams

Although the NBA’s current television/media rights deal doesn’t expire until the end of the 2024/25 season, most sources expect a new agreement to be reached by the summer of 2024, according to Kurt Badenhausen of Sportico (subscription required).

There was some speculation in recent years that the NBA’s next media rights deal could triple its current nine-year, $24 billion contract in terms of total value, but most teams are expecting an increase in the range of 100-150% rather than 200%, says Badenhausen. The next agreement could include as many as five broadcast partners, including three on the “linear side” and two streaming services, Badenhausen adds.

Here are a few more odds and ends from around the basketball world:

After parting ways with Greek team AEK Athens, longtime NBA guard Ben McLemore appears to be close to lining up his next destination in Europe. Donatas Urbonas of BasketNews.com reports that McLemore is in advanced talks to join Manisa Büyükşehir Belediyespor, which is 6-5 in Turkish League play so far, tied for fifth out of 16 teams. McLemore, the No. 7 overall pick in the 2013 draft, last played in the NBA in 2021/22 with Portland.
In an entertaining piece for The Ringer, Howard Beck rates the NBA’s best and worst experiments of the Adam Silver era, from the play-in tournament (five stars) to disasters like shirseys and the creation of an end-of-season awards show (one star apiece).
Elsewhere at The Ringer, NBA writers Beck, Danny Chau, Rob Mahoney, Zach Kram, and Michael Pina handed out their awards for the first quarter of the 2023/24 season. The only award they fully agreed on was Most Valuable Player — all five votes went to Nuggets star Nikola Jokic.

And-Ones: Broadcast Rights, Hawk-Eye, Panic Meter, Sophomores

November 6th, 2023 at 9:30pm CST by Dana Gauruder

Local broadcasting rights for 15 NBA teams have been ironed out, at least for this season, Mike Vorkunov of The Athletic reports. The league and Diamond Sports Group have reached an agreement that would guarantee Diamond’s regional sports networks will provide those local broadcasts.

That organization is undergoing bankruptcy proceedings. Some of the contracts it had in place were signed through 2030. Now, all the individual broadcast agreements will last only through this season. Diamond runs Bally Sports Regional Networks.

The bankruptcy court must approve this agreement.

We have more from around the NBA:

Major issues regarding the Hawk-Eye optical tracking system used by the league this year were recently detailed by Ben Dowsett of The Guardian. Dowsett now tweets that the problems have persisted and even worsened. Tensions between team analytics staffs and the NBA league office were on display during a “disastrous” league-wide conference call on Monday, according to Dowsett.
Which teams rate the highest on the “Panic Meter” two weeks into the season? In the view of Chris Mannix of Sports Illustrated, the Bulls and Grizzlies are at the top of the list.
Some players make big strides from their rookie season to their sophomore campaign. The Trail Blazers’ Shaedon Sharpe and Pistons’ Jalen Duren have made significant jumps thus far, according to Kevin O’Connor of The Ringer, who also takes a look at some sophomores who are slumping in the early going.

And-Ones: Media Rights, Duren, Dead Money, Tournament Courts

October 30th, 2023 at 8:50pm CST by Dana Gauruder

The NBA’s next media rights contracts could have long-term ramifications, Kevin Draper and Benjamin Mullin of the New York Times report.

The league is hoping to more than double the $24 billion it receives from Disney and Warner Bros. in the current nine-year rights deal. However, the ever-changing media landscape could make those expectations unrealistic. Media and technology companies are under increasing pressure to justify the huge amounts they spend on broadcast rights.

Amazon and NBC are potential new partners for the NBA, the Times reporters add.

We have more from around the basketball world:

It would have been nearly impossible for Victor Wembanyama to live up to the early hype. Indeed, the Spurs’ new big man had some rough moments in his first NBA week and was outshined by the Pistons’ second-year center Jalen Duren, John Hollinger of The Athletic notes. In Detroit’s first three games, Duren notched a league-leading 18 dunks and blocked eight shots while averaging 18.0 points and 14.5 rebounds. Duren has also shown a knack for reading the game on the move.
There are a number of players earning money without suiting up or from previous organizations and Sam Yip of HoopsHype looks at the most notable dead money cap holds in the league. That includes free agent Kevin Porter Jr., who is getting paid $15.86MM by the Thunder after the Rockets traded the troubled guard. Rockets wing Reggie Bullock and free agent Khem Birch, who are being paid $11MM and $6.985MM respectively by the Spurs after being waived, also rank high on the list.
The NBA has unveiled special courts for each team to be used during the in-season tournament, via a press release. Zach Lowe of ESPN explains how the league came up with the idea to distinguish tournament games from regular season contests with unique courts.

And-Ones: NBA Media Rights, Kuzma, Poeltl, Blanks

May 6th, 2023 at 2:54pm CST by Luke Adams

Analysts at JPMorgan recently issued a report stating that the exponential growth of sports media rights is unsustainable in the long term, according to Mike Ozanian of Forbes, but the NBA remains on track to do extremely well on its next deal. The league’s nine-year, $24 billion agreement with its current partners expires in 2025 and the NBA will reportedly look to double or triple that amount on its next rights contract.

With some regional sports networks around the country struggling to make payments to teams, the NBA’s next media deal may lean more heavily on broadcast television and/or streaming platforms, creating alternatives for teams when their current agreements with RSNs expires, per Brian Windhorst and Tim Bontemps of ESPN.

Mike Vorkunov of The Athletic explores the same topic, citing a source with knowledge of the situation who says the NBA would like to get more games on broadcast television and fewer on cable in its next media rights deal. Vorkunov confirms that NBC has displayed interest in getting the NBA back and adds that several streamers – led by Amazon and Apple – are believed to have interest in broadcasting NBA games.

Here are more odds and ends from around the basketball world:

After previously breaking down this summer’s free agent market for guards, Eric Pincus of Bleacher Report shifts his focus to 2023’s free agent wings and big men. Pincus suggests this year’s crop of wings isn’t especially deep and that most of the market’s top players – such as Wizards forward Kyle Kuzma – are far more likely to stay put than to change teams. Within his story on bigs, Pincus says multiple sources view the Raptors as a “lock” to re-sign Jakob Poeltl.
John Hollinger of The Athletic shines a spotlight on the minimum-salary players who are making a difference for playoff teams, including Lakers guard Austin Reaves, Suns forward Josh Okogie, and Heat guard Gabe Vincent, among others. Those players will all be free agents this summer and are in position to receive significant raises.
Lance Blanks, a former NBA player for the Pistons and Timberwolves, died on Wednesday at age 56, per The Detroit News. After retiring as a player, Blanks worked as a scout with the Spurs, then was later hired by the Cavaliers as an assistant general manager and by the Suns as their GM. Most recently, he served in a scouting role for the Clippers. “Lance was a light for all those who knew him,” former Pistons star Joe Dumars said in a statement. “It’s been a privilege to have called him one of my closest friends. I’m eternally grateful for all the support he has shown me throughout the years.” Mike Finger of The San Antonio Express-News has more on Blanks’ passing.