The NBA’s jersey patch experiment has been a success for the league, generating more than $150MM in new revenue, per a report from Terry Lefton and John Lombardo of SportsBusiness Journal (hat tip to RealGM). According to Lefton and Lombardo, uniform sponsorship deals to date have ranged in value from about $5-20MM per year, but executives expect that number to increase in value when it’s time to renew agreements.
“Like most teams, we’re heading towards renewal thinking these are worth substantially more, because the impression numbers have been so good,” Bucks president Peter Feigin said.
While the NBA will look to extend the program, there’s no demand to increase the size of the patches beyond their current dimensions (2.5-by-2.5 inches), league and team officials tell Lefton and Lombardo.
Currently, 29 of the league’s 30 teams have sponsored patches on their jerseys, with the Thunder representing the lone holdout so far. The full list of sponsors by team can be found right here.
Here are a few more odds and ends from around the basketball world:
- NBA coaching hopeful – and longtime guard – Mike Bibby is under investigation after being accused of sexual abuse and harassment by a teacher at Shadow Mountain High School, according to Lily Altavena of The Arizona Republic. Bibby recently coached the school’s basketball team to its fourth consecutive state title, but has been removed from his position following these allegations, Altavena writes in a separate story.
- The BIG3 has added another former NBA starter to its player pool, announcing this week (via Twitter) that Charlie Bell will participate in the 3-on-3 league this season. A one-time Michigan State standout, Bell appeared in 376 total regular season NBA games between 2001-11, primarily as a member of the Bucks.
- Another former NBA player, Carlos Delfino, has a new team in Italy, according to Emiliano Carchia of Sportando, who passes along word that the veteran forward has officially signed with Fortitudo Bologna. Delfino had a contentious exit from his former team, Fiat Torino, earlier in the season.
- In an entertaining Insider-only article for ESPN.com, Chris Herring, Bobby Marks, and Kevin Pelton ranked the NBA’s top 25 players under the age of 25. Giannis Antetokounmpo tops the list, followed by Joel Embiid, Nikola Jokic, Karl-Anthony Towns, Ben Simmons, and Luka Doncic.